Let's Be Social

Who We Are /

Founded in 2004, Orange Dog Design is a dynamic team of proven professionals who share the belief that effective marketing should inspire as well as generate results. Our unique collaborative process is rooted in creating tailor-made solutions that engage audiences, motivate sales, and give properties a competitive advantage. We also believe firmly in the idea that mutual respect yields the best-possible outcomes. So, while you’ll love the work we produce, you’ll really enjoy working with us, too.


Gina de Varona, Founder / Chief Creative Officer

Gina brings over two decades of creative and marketing experience spearheading multimillion dollar projects and creative campaigns in Florida, New York, Boston and internationally. Utilizing years of experience, expertise and industry relationships, Gina and her trusted partners are perfectly positioned to assist at any stage of the project. She takes great pride in her ability to enhance upon a client’s vision and then flawlessly execute in a way that maximizes value and minimizes risk needless to say she brings a very unique “owner” perspective to every project she manages.

A true professional with an emphasis in new residential development, Gina’s entrepreneurial spirit and in depth background in strategic marketing strategies, pre-development budget planning, management of third party vendors, event planning, print and film production sets her apart from most in the industry. Gina’s reputation and experience garnered her to successfully consult and collaborate alongside several high-profile developers and creative design groups that still call her for advice to this day. She is a loyal team player from inception to completion.


Krystal Melendez, Client Success Manager

Krystal manages all the pivotal tasks involved in routing projects from concept to successful completion. This includes scheduling, resource management, budgeting and reporting, event coordination, budget vendor selection for specialty production, communications, and all variety of special requests. Krystal is also an expert at operational efficiency and excels at streamlining business processes to deliver value across the entire lifecycle of client relationships.

Prior to joining Orange Dog, Krystal worked extensively overseeing major corporate payrolls, staffing, tax, compliance, and other essential business functions. Her 10+ years of proven skill in these and other similar scenarios has made her an indispensable member of the team, and a true asset to all Orange Dog clients.

Nicky Diaz, Public Relations

With nearly a decade of experience, Nicky has worked with clients in a variety of industries – from commercial and residential real estate to travel and tech – including Douglas Elliman Real Estate, VistaBlue Singer Island, Shoma Group, Berkadia, Fisher Island Club, Bal Harbour Village, Marriott International, Salamander Hotels & Resorts, Northrop & Johnson, among others.

By establishing solid relationships with top-tier journalists, influencers and lifestyle brands across the U.S., Nicky creates a tailored experience for all clients. The goal is to always be a step ahead – proactively sending creative ideas, amplification suggestions, and marketing recommendations to deliver impactful results that drive your overall business goals.

Andrea Speedy, Storytelling

For more than 20 years, Andi has been creating concepts, messaging, and content to brands and businesses of all shapes and sizes. Her skill set includes branding, advertising, public relations, promotions, digital communications, broadcast scripting and storyboarding, naming, slogans, collateral, journalistic editorial, social media, search engine optimization, and even the occasional jingle or VoiceOver… all carefully crafted to make the best use of the chosen platform and achieve project goals. As her name suggests (yes, that IS her actual last name), Andi is highly deadline-oriented, which is why she has been the go-to writer for many of the world’s largest development and real estate firms. Her portfolio includes properties all over the world – Miami and the rest of Florida, New York, Las Vegas, the Caribbean, Mexico, Vancouver, Toronto, Barcelona, Madrid, Berlin, India, and beyond. Her approach is simple, “Every project has it’s own authentic story to be told – it’s all about using the right words to make that vision come to life in someone else’s mind.”

Brandon Inda, Interactive

Following more than a dozen years in the creative agency world as an interactive specialist and creative director, Brandon founded IndaGo Digital – a boutique digital product firm devoted to driving client success. Together with his wife and business partner, Andrea, the IndaGo team has built a nationwide reputation for creating bespoke online experiences that generate results. The secret lies in a multidisciplinary approach and an “anything is possible” attitude that brings unique value to every project. Brandon’s own personal experience includes web and interactive development, music production, back-end computing, and platform-centric design and integration – all of which he applies towards crafting tailor-made solutions for his clients’ digital needs.

Mario de Varona, Post Production

Being in love with art and design his whole life, Mario eventually entered the world of film and television production after a few years working in the advertising industry. Forever intrigued by the craft of film editing, he taught himself how to edit using various digital platforms.

In 2008, he cut his first long-form documentary that resulted in a premiere at the Tribeca Film Festival. Subsequent credits as editor have screened at La Biennale di Venezia in 2014, the American Documentary Film Festival in 2015 and PBS, among others.

He loves crafting furniture in his woodshop when not producing or editing.

Leonel Diaz, Photography & Videography

Leo Diaz is a photographer and creative director based in Miami, Florida. He specializes in travel and lifestyle photography with an emphasis on clean minimalist aesthetics.

He is also a graphic designer with over 18 years of experience in advertising and mass communications offering a fresh approach to design, film, photography and creative marketing.